Many businesses hire professional product photography services to showcase their products in the best possible light. An experienced photographer will know how to create interesting and attractive compositions that draw customer attention. However, not all photography services are made equal so it is a good idea to conduct some research and take some precautions before hiring a professional. Here’s a look at some factors to consider before you hire anyone:
At Home or Studio
You can get product photography done by a professional at home or in a studio. Some freelance photographers have their own mini-studio in their house. They have fewer overhead costs and are therefore more affordable. However, professional product photography services from a well-established studio also have several advantages.
Studios have more resources, professional equipment, space, props, and technicians. They also have more photographers so you can switch to someone else if you’re not satisfied with the work of the current expert. While studio services do cost more money, they provide better value. Consider both options carefully to determine which is most suitable for your budget and requirements.
Location of the Studio
You will have to ship all products to a photography studio or professional, which is why you need to consider the distance properly. The cost of shipping products to and from a studio will increase if it is in a different city or town. Choose product photography services that are close to your location to save money.
Most towns and studies have professional photographers. If there’s no studio nearby, ask a professional product photographer if they can take good-quality pictures at your business location. Some experts have mobile lighting and camera equipment that helps them take good pictures even outside their studio. You may have to pay for their transport fees but that may prove to be more affordable than shipping products outside city bounds.
Cost of Product Photography Services
It is best to get quotes from multiple vendors in your location. You can compare the prices and determine the cost per image and decide what fits your budget. Different studios have different pricing models. Some prefer to charge for every image while others prefer to charge for every product. Some studios will charge on an hourly or daily basis, delivering a set amount of work within that time-frame.
Most people don’t look too closely into the cost of product photography services and end up spending more than they need to. Consider what is included and excluded carefully to understand the true cost of a service. For example, lifestyle photography will be more expensive because it involves outdoor shoots with or without models. Some studios don’t include the cost of hiring a model in their quote, which can lead to additional expenses down the line. Discuss the quote with the studio carefully and don’t hesitate to ask questions about what you get for your money.
There are additional costs to consider outside of photography services. You will have to pay for packing all items, shipping them, getting them back, and even cover the costs of any damage to the product in transit. Make sure you have some insurance coverage to protect you against the cost of loss, theft, or damage.
Some photography compositions require specialized props. For example, if you sell food mixes or hobby kits, you’ll need props to showcase the final result of the product in the photographs. A pancake batter company will need pancake props for the photography session. Most photographers don’t use real food for this purpose as they can be difficult to manage in a studio setting.
Studio or Photographer Reputation
The Internet has made it easier for people to find information on different businesses or professionals. You can just Google a studio or photographer’s name and get unbiased information like ratings or reviews. You can also ask the studio to provide references and speak with past clients directly. That’s a good choice for businesses that need product photographers for the long term.
Look for photographers with a great portfolio as well. It will give you a clear idea about the expert’s style, approach to photography, and skills. You can determine whether the style matches your requirements and branding before hiring them. Most photographers have online portfolios and profiles on social media platforms like Instagram. You can explore the images on these sites or ask the photographer to provide samples of their work.
Communication and Helpfulness
Goodproduct photography services will keep their communication lines open and ensure you are up-to-date on every aspect of the process. They will consult with you before the project to get information on your brand, products, target audience, and competition. They will also provide a detailed description of their composition and approach to photography.
Look for professionals who are communicative and helpful. Photographers are experts in their field but they don’t know much about yours. A client and photographer should have a good rapport throughout the project to get the best results.
Number and Types of Images Required
Decide on how many images and what type of images you need before hiring anyone. That will help you keep better control over your budget. For example, if you want to sell the products on Amazon, you need eight images and at least one of them should be product on white.
Most product photography services are fully customizable so you can request a specific number of photographs from the studio. If you’re uncertain about the amount, ask a photographer for advice. They will provide a solution that fits your budget and still delivers good results.
Professional product photography services are a great investment. They deliver a lot of ROI over a long period, which means your on-time expense can help you earn thousands of dollars. Good-quality images also help businesses establish a strong brand image, which can then help gain a consistent customer base. Modern consumers value experience and brand messaging so sending the right message is essential if you want to stand out.